CEO Lynas Corporation
Amanda’s Key Success Factors:
Clearly defining what success means. This requires detailed understanding and clear targets.
Truly engaging with my staff so they can do their best work every day. If people know what they need to do to contribute to success, then they will do it to the very best of their ability.
Work hard – persistence and resilience are key markers of all parts of my life and career.
Have Fun! Fun comes from succeeding, from winning. So I place all my efforts on creating winning teams that have fun at work every day.
Amanda Lacaze is the CEO and Managing Director of Lynas Corporation, an ASX listed company with a portfolio of aligned assets to explore, develop, mine and process rare earth minerals. Rare earths are essential inputs to high technology, high growth, future-facing industries, such as electric vehicles, wind turbines and electronic products.
Appointed in June 2014, Amanda has successfully led the company through a complete turnaround with many challenges. This included renegotiating debt facilities, resizing the cost base, re-orienting the company to focus on customer revenue growth and truly engaging all staff in delivering outstanding performance.
The company has successfully met these challenges. With its Tier 1 resource and its Malaysian processing facility, Lynas has created the only Rare Earths centre of excellence outside China and is now the second largest producer in the world.
Amanda was recognized as 2018 CEO of the Year in the MiningNews.Net Awards and was featured in The Australian newspaper’s ‘The Deal’ as a business woman to watch in 2018. In 2017, Amanda was named one of the Australian Financial Review’s Business People of the Year and she has been profiled as one of Australia’s 12 most inspirational business women in Woman of Influence.
Early in her career, Amanda developed deep management and marketing experience which led to positions across many industries. She was CEO of Commander Communications, Executive Chairman of Orion Telecommunications and CEO of AOL|7. Prior to that, Amanda was Managing Director of Marketing at Telstra and held various business management roles at ICI Australia (now Orica and Incitec Pivot) and Nestlé.
Amanda is a Non-Executive Director of ING Bank Australia LTD and a member of Chief Executive Women and the Australian Institute of Company Directors.
Amanda lives in Kuantan, Malaysia, near to the site of Lynas’ Malaysian operations.Amanda Lacaze was appointed Managing Director and Chief Executive Officer of Lynas Corporation on 25 June 2014 following her appointment as a Non-Executive Director of the Company on 1 January 2014.
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